MFour Adds Google Gemini to Its AI Conversation Data, Now Capturing 2.35 Million Consumer Conversations Every 30 Days - Morningstar
By Google News AI ·
MFour links each AI conversation to what the same consumer does next, online and in stores, for full journey intelligence.
IRVINE, Calif., Nov. 3, 2026 /PRNewswire/ -- MFour Data Research, Inc., provider of the largest mobile-app consumer panel in the U.S. and the only platform connecting surveys and behaviors for full journey intelligence from ChatGPT to checkout, has added Google Gemini. With Gemini joining ChatGPT, MFour now collects 2.35 million unique AI conversations every 30 days, containing 10.1 million consumer-generated messages.
Brands and agencies can access this dataset of real human prompts and responses in two ways: by licensing it directly or by asking DANI™, MFour's AI-powered analyst, to produce boardroom-ready reports at whatever depth the research requires. DANI can run autonomously for hours, sifting through billions of signals to surface the insights that matter and recommend next steps, taking researchers from question to outcome with a single prompt.
To uncover the motivations behind the behavior, DANI can even survey the same consumers who contributed the data, connecting what consumers do with why they do it in a single workflow.
Each LLM conversation is linked to the same consumer's demographics, web browsing, app usage, GPS-verified store visits, purchases and survey responses. This gives brands a fuller view of how consumers research products and make decisions, including what they do before and after asking AI for advice.
The Gemini data is captured at the account level, covering conversations in the Gemini app on any mobile device as well as in any desktop browser.
"AI is changing where brands win or lose consideration. If you can't see those conversations, you're missing a critical part of the buying decision," said Chris St…
Originally published by Google News AI