Moshi builds on strong growth in lifestyle retail
By Google News Category Retail ·
Under his management, Moshi has expanded its presence in Thailand's lifestyle retail market while maintaining strong growth in both revenue and profitability. The company reported total revenue of 3.68 billion baht in 2025, up 17.7% from the previous year, while net profit rose 28.7% to 670.22 million baht.
Its net profit margin also improved to 18.2%, indicating that earnings growth was supported by more than an increase in sales.
The growth momentum continued into the first half of 2026, with total revenue rising 17.1% year-on-year to 1.95 billion baht, while net profit increased 21.5% to 352.84 million baht.This performance reflects a business strategy built around product development, store expansion and operational efficiency.
Moshi has continued to broaden its product range to appeal to different consumer groups, with licensed character collections, seasonal merchandise and do-it-yourself products helping to attract customers. Its ability to respond to changing tastes and introduce new products has been an important part of maintaining customer interest in a competitive retail market.Store expansion has provided another source of growth.
Moshi opened 38 new branches in 2025, bringing its retail network to a wider range of locations. By the end of this June, the company was operating 218 branches across its various retail and wholesale formats.
Its expansion strategy has also included standalone stores, allowing the brand to reach customers beyond conventional shopping mall locations.At the same time, the company has focused on improving its product mix and managing costs.
A greater contribution from imported products, together with the development of licensed merchandise and other product categories, helped lift its gross profit margin to 56.45% in the first half of 2026, compared with 55.17% in the same period a year earlier.The company's growth has also received recognition beyond the domestic market.
Moshi was included in Forbes Asia's Best Under A Billion list in both 2025 and 2026, recognising its financial performance among publicly listed companies in the Asia-Pacific region.
It also received an Excellent, five-star rating in the 2026 Corporate Governance Report of Thai Listed Companies for the third consecutive year, reflecting its continued attention to transparency and accountability.Looking ahead, Moshi is preparing for another phase of development under its 2027 Moshi Transformation Strategy.
The plan covers business development, the use of technology to improve management efficiency and customer experience, as well as greater consideration of social and environmental sustainability.
These priorities point to the challenges the company will need to address as it continues to expand.Sa-nga's record at Moshi demonstrates an ability to translate an understanding of consumer demand into business growth, while balancing expansion with profitability and operational discipline.
By combining product development, a growing retail network and effective cost management, he has helped build a business with a strong record of financial performance and a clear direction for its next stage of growth.
Originally published by Google News Category Retail
