Nexen Tire wins original equipment deal for Hyundai Tucson
By Google News Motors ·
Each new Hyundai Motor Group fitment gives Nexen Tire a firmer footing outside Korea, where its brand still has ground to make up
Nexen Tire will supply original equipment tyres for the all-new Hyundai Tucson, beginning in Korea before expanding into North America and Europe. Fitments for the compact sport utility vehicle (SUV) run from 17 to 20 inches, with Europe getting its own lineup.
Korean-market cars get the Roadian GTX at 17 inches, with the N’Fera Supreme S covering 18 to 20 inches. North America takes the same pair, starting with combustion-engined models later in 2026 and adding hybrids in the first quarter of 2027.
Chosen for European driving conditions, N’Fera Primus tyres cover 17 and 18-inch fitments there, with the N’Fera Sport at 19 and 20 inches. Matching products to segment and market is central to Nexen’s pitch to automakers.
Built for SUVs, the Roadian GTX uses a compound meant to keep braking and comfort steady across temperatures. The N’Fera Supreme S has a tread shaped with a convolutional neural network, an AI image recognition model, to cut road noise in the cabin.
The Tucson deal follows recent fitments on the Hyundai Avante, sold elsewhere as the Elantra, and the Kia Sorento. “The all-new TUCSON belongs to a segment with strong demand both in Korea and abroad, and this supply allows us to reach a wider range of drivers,” John Bosco (Hyeon Suk) Kim, Chief Executive of Nexen Tire, said.
“As the supply extends beyond Korea to North America and Europe, we expect it to further strengthen our brand awareness in the global market.”
Originally published by Google News Motors
