The Automotive Aftermarket Will Be in Las Vegas in Three Weeks. Will You?
By Google News Motors ·
From manufacturers and retailers to builders, technicians and industry leaders, the automotive aftermarket is getting ready to come together in Las Vegas for the 2026 SEMA Show, November 3–6.
More than a trade show, it's the industry's annual homecoming––four days to reconnect with colleagues, discover what's next, celebrate the creativity that drives car culture and be part of the conversations shaping the aftermarket's future. With so much happening across the Show floor and beyond, this is one industry gathering that's best experienced in person.
Registration is open online, with attendee badges currently priced at $100. Register here.
From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are just a few of the many highlights planned for this year's SEMA Show. Discover more at semashow.com/attendee and also on the SEMA Show mobile app.
The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.
The Show floor will undergo an evolution to group trucks, off-road and powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:
New and returning manufacturers are already showing excitement for the expanded section. "We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."
From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.
Now in its 13th year, the famed SEMA Battle of the Builders (BOTB) Presented by Mothers High Performance Car Care competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.
New for 2026: The SEMA BOTB will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA BOTB: Bike Builder Shootout category.
For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.
Class winners will advance through the competition, with one ultimately named overall BOTB champion.
SEMA Education offers showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.
Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center.
The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.
Through dedicated programming from the Inter-Industry Conference on Auto…
Originally published by Google News Motors
