BYU adds football helmet sponsor - Deseret News

By Google News Sports · 2026-11-05T23:22:19+01:00

Another lucrative sponsorship is coming to BYU Athletics beginning this weekend. On Thursday, the university announced it has come to a multi-year agreement with insurance brokerage Trucordia to place the company’s logo on BYU football helmet bumpers. The new sponsorship will appear on the back of the helmets when the No. 9 Cougars take on No. 3 Utah at Rice-Eccles Stadium on Saturday morning (10 a.m. MST, ABC). Trucordia, whose headquarters are located in Lindon, Utah, has partnered with BYU Athletics since 2024. “BYU has built a strong tradition of achievement and a passionate fan base that reaches well beyond Utah,” said Felix Morgan, Trucordia’s chief executive officer and chairman of the board, in a press release. “We’re proud to deepen our sponsorship with BYU Athletics and bring the Trucordia name to one of college football’s most visible stages. We look forward to connecting with Cougar fans and supporting the program in the seasons ahead.” In addition to the Trucordia logo that will now be featured on BYU football helmet bumpers, the Cougars’ uniforms also feature two jersey patches, the Big 12-Monster Energy co-branded logo and the team’s jersey sponsor, Entrata, a Utah-based company that specializes in property management software. “Trucordia has been a valued corporate sponsor of BYU Athletics, and we’re excited to move to the next level with them,” said Casey Stauffer, BYU’s senior associate athletic director of corporate sponsorships, in a press release. “Featuring the Trucordia logo on our football helmets gives the sponsorship a highly visible presence, and we’re excited to continue building on our relationship.”

Originally published by Google News Sports