MUMBAI: The battle for the television remote is getting another round of programming, and this time the choices range from classic Westerns to cinematic travel escapes. FAST Channels TV has partnered with Whale TV+ to distribute eight free ad-supported streaming television (FAST) channels, expanding the platform’s entertainment offering across movies, music, travel, food and lifestyle.
The partnership brings a wider mix of programming to Whale TV+, adding channels aimed at viewers looking for everything from Latin American films and Western classics to music videos and travel content.
The eight additions also reflect the growing variety of genres being packaged for the FAST market, where viewers can access scheduled television-style channels without paying a subscription fee, with advertising supporting the service. The new line-up covers a broad range of viewing interests: a-z Classic Flix: Classic films from around the world. a-z Western Grit: Western movies and television shows.
Box Cinema: Latin American movies and entertainment. Box Playlist: Music from popular Dominican Republic artists, current music videos and artist interviews. NOMADslow.tv: Cinematic travel experiences designed around calm, atmosphere and focus. Play Ibiza: Lifestyle, music and nature programming. Travel & Food TV: Round-the-clock travel and food content.
Viajar TV: Travel programming aimed at inspiring viewers to discover destinations and plan future trips. The additions give Whale TV+ a broader mix of entertainment beyond conventional film and television programming. While some channels focus on established genres such as classic cinema and Westerns, others tap into music, destination-led content and lifestyle viewing.
For FAST Channels TV, the deal also creates another distribution outlet for its channel portfolio, while Whale TV+ gets additional programming without having to build each channel from scratch. Whale TV is an independent television operating system designed to simplify the smart TV experience.
Founded in 2011, the company works with more than 400 television brands and enables 47.5 million monthly active TVs worldwide. Its platform connects television manufacturers, viewers, content providers and advertisers. Whale TV+ is its owned-and-operated FAST service, available on Whale TV, Amazon Fire TV, Android TV, Google TV and the web.
The partnership adds to the content available across this distribution network, giving viewers access to more free, advertising-supported programming through the service. Whale TV+ senior content licensing manager Dilrüba Süphke said the platform wanted to offer a diverse entertainment slate catering to different audiences.
She said FAST Channels TV's eight additions would bring greater variety to the line-up and expand the free content available to viewers. The agreement is not limited to distribution on Whale TV+.
FAST Channels TV chief executive Russell Foy said the company's complete catalogue was also being made available to other television operating systems, telecom companies, cable operators, broadcasters and streaming platforms interested in expanding their channel line-ups. The company works with broadcasters, content owners, streaming platforms, telecom companies, internet service providers and cable operators.
Its services include FAST channel creation and playout, advertising monetisation support and access to a catalogue of more than 80 linear FAST channels. That catalogue spans entertainment, sports…
