PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. What do women want?

Personally speaking, as well as after a quick review of what the fashion crowd is posting on socials, women want a tote bag that’s sturdy, unique and not crushingly expensive.

More specifically, they want an Alex Mill Perfect Tote, a monogrammable all-cotton bag that comes in a range of colors and sizes and can be customized with up to three initials (which, BTW, are hand-painted by the company’s team of artists in Brooklyn). It’s beloved by a slew of celebrities and It girls, and carrying one signals some major IYKYK street cred, from the sidewalks of New York to London to Los Angeles.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds. Alex Mill Gwyneth Paltrow owns one in royal blue. The queen of fashion herself, Sarah Jessica Parker, was recently spotted donning hers at the airport.

Martha Stewart has a copy of her gardening book, her eyelash curlers, fragrance (of course she wears Fracas) and a striped pullover in her emerald-green one. (The “K” in her monogram stands for Kostyra, her maiden name.) Kaia Gerber carried the larger version of the tote ($195) on the set of her project, The Shards last year.

(The better to keep the notes on books she’s reading for her book club close at hand.) The totes come in four sizes: the Mini (8.5 inches tall by 7.5 inches long, $98), the Daily Tote (10.5 inches tall by 11.5 inches wide, $145), the Weekday Tote (13 inches tall by 13 inches long, $175) and the Weekend Tote (13 inches tall by 17 inches wide, $195).

Also, don’t sleep on the Perfect Canvas Pouch ($55), a zippered toiletry bag that doubles as the cutest little clutch The monogram style is painted two-tone block letters, a style reference to the type of initials on cool old designer luggage from Louis Vuitton (but this in on a cotton tote, so it’s witty, not stuffy).

Of course, hand customization like this comes at a price—it starts at $60 extra—and requires a three-week turnaround from order date. No matter! These heirloom-quality cotton totes are so stylish and versatile, they’re worth waiting for—and I’m sure your thrilled giftee would agree.

(Nevertheless, you still have time to get one under the tree if you secure your order ASAP.) From $98 at Alex Mill Related: 46 Gifts for Millennials Who Deserve Better Than Another Candle 10 Comfortable Dresses for Looking Chic While Eating Your Weight in Stuffing

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