Westend Motors welcomes LDV as new car division in Durban
By Google News Motors ·
Westend Motors, an automotive dealership in Dr Pixley KaSeme Street, in central Durban officially launched LDV as their new car division last Saturday, 31 October with sales executive Ashkelon Megnath outlining the family business behind the venture and its plans to grow the brand in KwaZulu-Natal.
The launch expanded the Chinese vehicle brand’s presence in Durban.
LDV is part of SAIC Motor (Shanghai Automobile and Industry Corporation), a Chinese automotive manufacturer.
Ashkelon Megnath, a sales executive at Westend Motors, spoke to The National about his background in the motor sales industry and the dealership’s plans.
Megnath said he entered automotive sales at the age of 18.
“This is a family business, so it made sense to join my dad. He started in 1985 in Clairwood, with humble beginnings, and now we’ve built up a pretty nice dealership,” he said.
He said the new venture was intended to expand the family’s business and that LDV was selected because it aligned with the company’s values.
“We’re happy with the vehicles, we’re happy with the brand, and we can only grow from here,” he said.
Megnath said LDV’s range included the T60 Max 4x4 and single-cab models.
“The T60 Max is a 4x4. It has 160 kW and plenty of features. It offers value for money,” he said.
Megnath said some of the features of T60 MAX plus 4X4 include:
Megnath said the dealership was looking forward to introducing the brand to more customers in Durban.
“We have more than enough faith that they will be extremely happy with these vehicles,” he said.
Megnath said the motor industry had faced challenges in recent years, including the impact of Covid-19.
“Like any industry, you have your ups and downs. Covid-19 had an impact and affected everybody. But we pushed through, kept our heads down and kept working,” he said.
He said businesses had needed to adapt, replan and strategise during difficult periods.
The dealership is also looking to expand its presence in Durban.
“Once we get our foot more into Durban and become more established, people will see that the vehicles we’re bringing in are top-notch,” Megnath said.
He said people interested in entering automotive sales should conduct research, believe in themselves and understand the products they represent.
Earlier this week The National reported South Africa’s new vehicle market maintained its upward trajectory in October, with domestic sales increasing by 10.4% year on year despite rising fuel prices and continued pressure on household budgets.
According to the National Association of Automobile Manufacturers of South Africa (naamsa), aggregate domestic sales reached 61 890 units in October 2026, up by 5 839 vehicles from the 56 051 sold during the same month last year.
Originally published by Google News Motors
