There is no longer one defining disruption shaping the automotive industry. The rise of digital and AI technology, changing customer expectations, developing ecosystems and ongoing geopolitical tensions are no longer separate trends competing for attention. They are converging into a single leadership challenge for every boardroom, requiring leaders to manage continuous change across multiple fronts at the same time.
We heard this directly from more than 775 executives across the automotive ecosystem, including OEMs, suppliers, dealers and mobility providers. And while opinions differ on which technologies, regions or business models will create the most value, one message comes through clearly: the gap between pacesetters and followers is not primarily about strategy, technology or market knowledge. It is about clarity.
Years of disruption and transformation have fundamentally reshaped the automotive industry. Last year, we introduced Five Ts (Transformation, Technology, Together, Trust and Tension) to describe the forces reshaping the industry. This year, they explain how organizations should position themselves to create value, build resilience and outperform in an increasingly volatile market.
The 26th Global Automotive Executive Survey reveals the key findings of our data within the context of these critical Five Ts.
Find out how to succeed in a world where strategy, technology and markets never stand still.
How to navigate in a world where strategy, technology and markets never stand still.
