Black Friday is just around the corner but if you can't wait till November 27th to bag a bargain, fear not - because Singles' Day is here, and with it, a host of 2026 Singles' Day discounts and deals to shop. It's the day to treat yourself! (Unofficially, but we're calling it treat yourself day).
Single girl icons, take note, because you might not have even realised there's a whole day dedicated to celebrating the joys and triumphs of the single life.
And shopping isn't to be left out this Singles' Day 2026. It's the fashion and beauty insider's green-light for guilt-free self-guilting. Rather than waiting for the end of the month and the Black Friday scramble, brands across fashion, beauty, and tech are rolling out exclusive flash sales right now.
The concept of Singles' Day first began with uni students in the 1990s in China as a way to celebrate bachelors with the date selected – 11 November or 11/11 – because of the fortuitous line-up of ones, representing singles. These days, though, it has become one of the biggest shopping days of the year for single people to gift themselves with treats.
The day is becoming even more of a retail powerhouse as Singles' Day Sales become increasingly popular internationally both in the United States and the UK, where National Singles Day UK is also celebrated on 11 March.
Some other aspects of Singles' Day around the world include blind dates and singles parties.
But if you're ready to shower yourself with gifts, I've put together a list of all the best deals to shop today in the Singles' Day sales so you can treat yourself or your single friends.
Check out the best sales and deals to shop on Singles' Day – and get ready to treat yourself! I'll be updating this list throughout the Singles' Day, so check back for more discounts as they launch.
It’s time for some seasonal sparkle, and ASOS's sale is just the place to find a glittering new look for Singles Day. There's up to 40% off selected styles, with code DEAL.
Get 25% off site wide on Abbott Lyon for Singles' Day. Save on necklaces, earrings, rings, bracelets and even personalised pieces too. Use code TAKE25.
Ahead of the busy sale period this November, Karen Millen has a huge sale for Single’s Day this year with 45% off most products.
This is the ultimate treat if you're after a bargain on Singles’ Day. Enjoy 30% off full-priced styles on Alo Yoga - this kind of deal is very rare so take full advantage. You just have to sign up as a member for free to enjoy the deal.
There is an extra 11% off for Singles' Day on Love Honey. Stock up on your sexy and spicy festive needs.
AllSaints is 22% off for Singles' Day! There’s a whole array of cosy knitwear, party wear and office wear ready to be snapped up.
MAC Cosmetics wants you to treat yourself with 25% off almost everything.
In the US, you get a free gift with any $85 purchase.
Singles' Day is a special shopping holiday that has been a long time coming. Sex and the City fans will fondly remember the 2003 episode "A Woman's Right to Shoes", which starts with Carrie Bradshaw's designer heels going missing at a baby shower.
The plot gets a girl-power plot twist, though, when Carrie announces she's marrying herself (and, that, just so you know, she's registered at Manolo Blahnik.)
It was a statement that resonated with scores of singletons who thoughtfully – and frequently – pick out wedding, engagement and baby shower gifts for BFFs, family members and coworkers but who, frankly…
