Jordan Brand and Warner Bros. are taking fans behind the scenes of Space Jam with a new documentary series celebrating the film's 30th anniversary.
Titled Space Jam: Beyond the Jam, the six-part series premieres November 15 on Jordan Brand's YouTube channel, with a new episode arriving every Sunday. Featuring Michael Jordan alongside members of the original cast and other figures involved in the production, the series will explore how the 1996 film came together and the cultural impact it continues to have three decades later.
The opening episode takes viewers back to 1992, when Jordan first appeared alongside Bugs Bunny in Nike's now-iconic "Hare Jordan" commercial. What began as a television advertisement eventually developed into a full-length film, bringing together the NBA superstar and the Looney Tunes in one of the decade's most memorable sports and entertainment crossovers.
Beyond the film's origins, the documentary promises previously untold stories and new perspectives on the people and creative decisions behind Space Jam. The series also serves as an introduction to Jordan TV, a new storytelling platform dedicated to exploring Jordan Brand's history and its influence beyond basketball.
The documentary arrives alongside Jordan Brand's wider Space Jam 30th anniversary celebrations, which include the recently unveiled footwear and apparel collection.
The lineup features several character-inspired releases, including the Lola Bunny Air Jordan 3 and special Air Jordan 11 colorways such as the "Magic Ball" and "Green Screen" pairs, alongside jerseys, varsity jackets, fleece and other apparel referencing the original film.
Space Jam: Beyond the Jam premieres Sunday, November 15, at 10 a.m. ET on Jordan Brand's YouTube channel. The remaining five episodes will follow weekly.
Download the House of Heat° app (iOS/Android) to stay updated on this and your favorite drops—including handfuls of pairs found on our Jordan Release Dates Calendar.
