Liverpool FC Opens Oslo Store with Robbie Fowler
By Google News Category Retail ·
Liverpool legend Robbie Fowler has opened Liverpool FC’s newest retail store in Oslo, as the club continues to operate more standalone retail stores than any other club or franchise in world sport. The store is located in Paleet Shopping Centre and operated in partnership with Unisport. It is the club’s second official retail store in the Nordics, bringing its retail offer closer to supporters in Norway.
Robbie Fowler cuts the ribbon. Image: Liverpool FC Fowler and the club’s mascot, Mighty Red, arrived at the store in a traditional horse-drawn carriage before taking part in the ribbon cutting and welcoming fans inside for the first time. The opening was followed by a celebration featuring a Q&A and meet-and-greet with Fowler, alongside a range of activities and activations.
Mighty Red arrives by horse-drawn carriage. Image: Liverpool FC The evening before the opening, Fowler also attended a fundraising event with local Official Liverpool Supporters Clubs, raising money for LFC Foundation, the club’s official charity. A Strong Following in Norway Norway is home to nearly 800,000 LFC supporters, making the Reds the most-supported Premier League club in the country.
The club also drew a cumulative TV audience of 3.5 million in Norway last season and has 1.4 million followers there across social channels. Fans queue for the opening. Image: Liverpool FC The opening follows a record-breaking 12 months for LFC’s international retail team.
Over the past year, eight new stores have opened, six international kit launch events have taken place, three new markets have been entered and two new retail partners have joined the network. Recent openings include the club’s Oxford Street store and its second store in Dubai.
“We’re delighted to open our newest official LFC Store in Oslo, giving our passionate supporters another opportunity to connect with the club.“It’s been a fantastic 12 months for our international retail business, with record growth across our store network and expansion into new markets.
This latest opening, alongside our partner Unisport, is another example of the progress we’re making as we continue to grow our retail presence around the world.”Lee Dwerryhouse, Senior Vice President of Merchandising, Liverpool FC Robbie Fowler takes part in a Q&A with fans.
Image: Liverpool FC Image: Liverpool FC The store, run with Unisport at Paleet, stocks the latest adidas products, a full range of official replica kits, exclusive LFC fashion and accessories, and souvenirs. 365 Retail — WINNER!
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Originally published by Google News Category Retail
