On October 22, 2026, the Governor of Pennsylvania signed the Artificial Intelligence Deceptive Advertising Act (Senate Bill 806) (“Act”) into law. The Act joins a growing number of state laws focused on the use of AI in advertising. However, unlike the laws in New York and California, Pennsylvania’s disclosure requirement is not limited to AI-generated advertisements using a synthetic performer.
The law takes effect 60 days after enactment, on December 21, 2026.
